Census place 0163288

Rainbow City

A Census profile of the people, homes, and daily patterns that shape this place.

Official Census name: Rainbow City city

Relocation snapshot

What stands out in Rainbow City.

According to the 2025 estimate, Rainbow City has a population of 10,406 and 405 residents per square mile. Of the six relocation measures evaluated, the three largest relative differences from the median among 66 covered Alabama places are: population density is 405/sq mi, below the comparison median of 813/sq mi; median household income is $56,398, below the comparison median of $65,621; and typical commute is 26.7 minutes, above the comparison median of 23.9 minutes. These unweighted medians compare covered Census places and are not statewide estimates.

population density
405/sq mi
Below the comparison median of 813/sq mi
median household income
$56,398
Below the comparison median of $65,621
typical commute
26.7 minutes
Above the comparison median of 23.9 minutes

National context

Follow the metrics.

Compare Rainbow City's values with other covered Census places. Rankings are descriptive, not recommendations.

At a glance

A city in numbers.

Population
10,406
2025 estimate
Annual change
+0.4%
Population estimate
Density
405/sq mi
25.7 sq mi land area
Median age
41.7 years
ACS 5-year estimate

Living here

The everyday equation.

Households, homes, education, and the time it takes to get around.

Median household income
$56,398
Median home value
$223,000
Median gross rent
$1,048
Bachelor’s degree or higher
20.8%
Typical commute
26.7 min
Drive-alone commute
78.4%
Public transit commute
1.4%
Walked to work
0%

Housing

Who rents, and what it takes.

Renter share and rent burden help describe the housing choices visible in this place.

Renter-occupied homes
34.4%
Renters paying 30%+ of income
58.1%

Work

How the workday lands.

Employment status and working-from-home share add context to income and commuting patterns.

Employed residents 16+
49.6%
Unemployed residents 16+
5.7%
Working from home
8%

Community

The everyday infrastructure.

Access, mobility, housing growth, and household composition add another layer to a place's day-to-day picture.

Households with broadband
89.8%
Homes built 2020+
2.7%
Households without a vehicle
4.1%
Households with children
33.4%
Residents with a disability
20%
Residents without insurance
10.5%

Environmental context

A record of declared events.

FEMA declarations for Etowah County provide historical context, not a forecast or a property-level risk assessment.

Environmental declarations since 2000
16
Severe Storm declarations
9
Hurricane declarations
6
Fire declarations
1

Climate normals

The long view of weather.

Thirty-year averages, not a forecast. Temperature and precipitation describe the typical conditions recorded from 1991 through 2020.

Representative station: TALLADEGA 10 NNE (25 mi from place center)
Average high
73.7°F
Average low
50.8°F
Annual rainfall
52.2"
Annual snowfall
0"

Month by month

A year in Rainbow City.

Typical high and low °F
20°F40°F60°F80°F100°F
JFMAMJJASOND
Typical precipitation inches

Data vintage

Population is from the 2025 Population Estimates Program. Household, housing, education, and commute data are from the 2020-2024 American Community Survey 5-year release. Disaster declarations are from FEMA's OpenFEMA dataset and are refreshed with this edition.

Similar places

More places to consider.

Selected by the closest mix of population, density, median home value, and average annual high.

Choctaw, OK

Population, housing, work, and travel data for this Census place.

Population
12,549
Median home
$242,100

Dayton, TX

Population, housing, work, and travel data for this Census place.

Population
10,226
Median home
$227,600

Leeds, AL

Population, housing, work, and travel data for this Census place.

Population
12,831
Median home
$224,600

Keep exploring

Compare Rainbow City with Choctaw